IMPORTANT CUSTOMER MEMORANDUM
Attn: Our Valued Customers, Reps and Associates
From: Fred Grewen, Director of Faucets and Plumbing Specialties
Date: October 25, 2010
Re: Faucet Program Launch & New Literature
Having catered exclusively to the wholesale channel for almost sixty years, we continuously solicit input from our customers, which led us to the realization that it was time to give the existing Matco-Norca Faucets and Plumbing Specialties program a serious “facelift”. This is not to say that we didn’t have a good program in place, but in the eyes of our valued customers, it had room for improvement and needed to be enhanced in a way that made it easier to do business with us.
Today we are launching our new faucet program that features seven families. These families range from our entry level “Value Engineered” offering up to our high-end, contemporary “Padova” family. In addition to a complete overhaul of our existing faucet program, we will also feature EPA WaterSense certified products and a lead free platform that will roll out nationally.
With the launch of our improved Faucets & Plumbing Specialties Program, we are very proud to announce that this completes a comprehensive project to update, simplify and harmonize our literature, website and associated collaterals for our three primary product groups:
Valves / Fittings & Nipples / Faucets & Plumbing Specialties
We fully anticipate that our newly designed Faucet website and literature will help bring clarity and consistency to our message of commitment to quality, service and value. The new “product oriented” pieces of literature are as follows:
Product Profile Brochure
Faucet Product Portfolio
Plumbing Specialties Catalog